Field of Expertise «SME Management» Lead Prof. Dr. Urs Fueglistaller Co-Researchers: Prof. Dr. Michael Gasda, Dr. Alexander Fust, B.A. Pascal Schlegel Focus «Our attention belongs to SMEs» The world of knowledge «SME management» investigates following aspects of the phenomenon of entrepreneurship: Gaining knowledge and valorisation of the topic «SME leadership competencies» among students and entrepreneurial personalities. Gaining knowledge and valorisation of the topic "Consistent customer orientation in SMEs" among students and entrepreneurial personalities. Raising awareness of the topic of «entrepreneurial leadership» and gaining knowledge in this field. Key publications KMU and Aesthetics KMU-Führungskompetenz SMEs and Consistent Customer Orientation Lehrbuch «Entrepreneurship» Projects The framework concept «SME leadership competencies» provides the basis for a differentiated perspective (in the sense of research projects and discourse spaces) on topics such as..: Self-management (values, habitus - posture/willingness/action, as a set of impact) Reflective perception, communication, decision-making (impact competencies) Fitting and intervention work in connection with a set of impact, impact context & orientation (work) and relevant environment (development of impact consistency) Achievement of effect (results) in the sense of configuration from cognitive, emotional, affective and aesthetic benefits (impact orientation) to a work The two framework concepts «SME Leadership Competencies» and «Consistent Customer Orientation» provide the basis for a differentiated perspective (in the sense of research projects and discourse spaces) on topics such as: Challange: To make service excellence as a customer view measurable, consistent customer orientation in the sense of the three building blocks operationalizable Case studies, exercise instructions, business theatre Project documentations on the research platform «Alexandria»: «Service excellence» «Customer-intregrated innovation management» «Management competencies and strategy» «SME policies and stuctures» Impact and transfer Lecture «KMU-Führungskompetenz» / writing a Booklet about «Asthetic and SMEs» / PhD- MA- BA-projects will be focused on consistent customer orientation (s. world of knowledge) serving discourse rooms (lectures, seminars, presentations: exclusively in above mentioned world of knowledge) challenge: development measuring system «consistent customer orientation» Social media Within the scope of the topic «Consistent customer orientation» interviews with entrepreneurial personalities will be conducted in 2019.