Urs Fueglistaller

Urs Fueglistaller

Urs Fueglistaller

Prof. Dr.

Full Professor of Management (Small Dynamic Companies) at the University of St.Gallen, Director Swiss Research Institute of Small Business and Entrepreneurship (KMU-HSG)

Büro 1-329
Dufourstrasse 40a
9000 St. Gallen

Member of the Executive Committee



work experience

Directorships in the Following Firms

Main Focuses

Small and medium-sized enterprises (SMEs), in particular SME management and consistent customer orientation as well as structures of SMEs

Fields of research

Consistent Customer Orientation in SMEs

SME Management

Asthetics in Entrepreneurship

Further fields of research

Small and Medium-Sized Enterprises (SMEs), the Structure and Development of Small and Medium-Sized Enterprises, Service Competence in SMEs and Entrepreneurship, Innovation Management, Corporate Management in SMEs


s. Working Experience 

short-CV: s. Further Information 

Professional Career

Career at the University of St.Gallen: 
since 2002: Professor 
2001: Habilitated Lecturer 
1994: Full-Time Lecturer 
1993: Lecturer 
1992: Teaching Assistant 

Further functions at the University of St.Gallen:

since 2021: Vice-President "Institutes & Executive Education"


Past functions at the University of St.Gallen:

2009 - 2022: Accompanying professor of the isc-Team, St.Gallen Symposium

2020 - 2021: Member of the Dean's Committee SoM

2007 - 2013: Chairman of the Scholarship and Loan Commission
2010 - 2014: Vice Dean of the SoM

2010 - 2018: Academic Co-Administration of the master's programme in Marketing, Services and Communication Management 

2009 - 2019: Member of the Appeals Commission

Career at the KMU-HSG: 
since 2012: Director 
2002 - 2012: Managing Director
2002 - 2008: Director of the SME Intensive Study Programme 
1997 - 2002: Deputy Director and Head of the Practice Division 
1987 - 1997: Project Leader

IfM Bonn, Germany:
2014 - 2022: Member of the Academic Advisory Board, delegate of the University of St-Gallen


Career at the Steinbeis University, Berlin, Germany: 
1999 - 2016: Member of the University Council 
1999 - 2001: Professor of Management (Full-Professorship for lifetime)

Further academic activities at the University of Applied Sciences of Eastern Switzerland: 
1999 - 2010: Start-up work / Main Lecturer: Service Management 
1997 - 2000: Start-up work and director of a lecture course: Management for Engineers 

Career as a working Student (for financing my study): 
1982 - 1987: Credit Suisse, subsidiary in St.Gallen: Student Member of Staff 
1982 - 1986: Lecturer at the Interpreters’ School, St.Gallen, 
1982 - 1987: Waiter (& bouncer:-) in the “National” Restaurant, St.Gallen - best part… how to act in difficult situations.

Teaching Activities

Director of the Swiss Research Institute of Small Business and Entrepreneurship (KMU-HSG)

Chairman of the Advisory Board at the Center for Family Business and member of the Advisory Board of the Center for Entrepreneurial Excellence

Professor of Management with special focus on Small Dynamic Companies at the University of St.Gallen

1998 - 2016: Member of the University Council of Steinbeis University Berlin, Germany

2002 - 2015: Co-editor of the Zeitschrift für KMU und Entrepreneurship (ZfKE)


St.Gallen Rotary Club St.Gallen (since 2004)
St.Gallen Appenzell Chamber of Industry and Commerce IHK (since 2004, board member)

Additional Information

see short CV below

born 1961, swiss, married with Gabriela Manser (Goba), two adult children (born 1991, 1993)

Activities as a member of the board / foundation in the following firms: 

- Mary & Max Steinmann-Foundation (2021, Rotary-Club St. Gallen)

- Hof Weissbad (since 2014),

- IBG AG, St.Gallen (since 2012),
- Schällibaum AG, Wattwil (since 2012),

- Genossenschaft Migros-Ostschweiz (since 2011),

- Optiprint AG, Berneck (since 2004).

Education, schools: 
1997 - 2001: Habilitation at the University of St.Gallen 
1990 - 1993: Doctoral thesis at the Cottbus University of Technology, Germany 
1982 - 1987: Studies at the University of St.Gallen, majoring in Management 
1968 - 1981: Elementary schools in Herisau, final school leaving examinations in Trogen, Canton of Appenzell Ausserrhoden 

Stays abroad: 
2011: Short-Sabbatical at the University of Otago, NZ (5 weeks)

2003 - 2004: Six-month sabbatical at the University of Otago, NZ 
1999 - 2001: Various stays in Japan with the Steinbeis University 
1986: Six-month stay in Canada - in the bush - was awful 

German (native language), English, French 

e-bike, sports, reading

Back office: Gaby Preisig

Urs Fueglistaller graduated in business and economics from the University of St.Gallen in 1987. Since that time, he has been involved with the Swiss Institute for SMEs and Entrepreneurship (KMU-HSG, then (1946 - 2001) «Swiss Institute for Commercial Economics»), first as project manager and later as head of the institute's practice area. Fueglistaller earned his doctoral degree at the TU Cottbus and habilitated at the HSG in 2001 on the topic of service competence in SMEs. In 2002, he became a full professor and has since been director of the KMU-HSG, which he has successfully led as a member of the board of directors for 20 years. He was also a member and president of the Scholarship and Loan Commission, a member of the Appeal Committee for ten years, deputy dean of the School of Management at the University of St.Gallen and co-director of a master's program in marketing at the HSG. He also holds the role of responsible lecturer for the isc team (St.Gallen Symposium). Since 2021, he has also served as vice president for «Institutes and Executive Education» at the University of St.Gallen and is thus responsible for that area of HSG activities that contributes the largest share to the HSG's self-financing level.   His main research interests are «Management and Leadership in SMEs» and «Service Excellence in SMEs», his most recent publications are dedicated to consistent customer orientation and the importance of aesthetics in corporate management – all with an SME focus.   Prof. Dr. Urs Fueglistaller is convinced that a connecting discourse between theory and practice is fruitful and meaningful. Thanks to his close-knit network of contacts, especially in the business community of Eastern Switzerland, he is known as the voice of the HSG for SMEs. He is also the founder and former host of the Swiss SME Day, an event that is popularly attended by well over 1,500 SME executives from the German speaking region each year. In his teaching at the HSG, he knows how to get students excited about the world of SMEs and the manifestations of entrepreneurship. In the executive education courses, his practical relevance and his commitment to SME are being highly appreciated.